Director, Marketing SMB Strategy, Offers & Promotions

Company: T-Mobile
Location: Bellevue
Posted on: November 1, 2024

Job Description:

T-Mobile is in pursuit of exceptional talent to join our executive team. We're committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success. This role blends strategy and execution by analyzing customer needs and market opportunities to build commercial plans for our small, medium and micro business customers. The Director will lead a team that develops and executes segment level offers and programs to support quarterly plans and targets. Responsible for a cross-functional planning team that is responsible for the product roadmap, marketing programs, offers and promotions, operational improvements, device launches and portfolio innovations. In addition to planning, they will lead a team responsible for in-quarter performance management and investment steering, ensuring programs, offers, and plans are delivering on commercial commitments.
This critical role leads strategy and planning for the SMB segment which represents over 80% of Wireless and Other Service Revenue for T-Mobile for Business!Job Responsibilities:

• Lead the Business offers strategies from ideation to execution based on business targets, macro environment, business segment insights, brand position, competitive landscape, high level business cases, offer go to market strategy, operational feasibility, and performance management & optimization.
• Responsible for quarterly and annual commercial planning (Subscriber, Revenue, OPEX) including setting acquisition target for products and segments ensuring plans are implemented or steers investments and decisions to pivot.
• Identify key market trends (opportunities, disruptions), competitive analysis (VZ, AT&T, new entrants) and market share insights. Create multiple scenarios to account for different market conditions and potential challenges.
• Ability to analyze financial information, exploring tradeoffs and options to evaluate offer strategies and present to the business.
• Deliver compelling value propositionsfor all products across SMB sub-segments.
• Innovate and optimize the portfolio to meet current and anticipate future customer needs.
• Develop and lead strategies to attract new subscribers, including the SMB promotions strategy with plans for future quarters as well as handling changes throughout the quarter as needed.
• Design and implement retention programs.
• Leadership reporting on key initiatives, new product introductions, events and Weekly Business Review.
• Work across highly matrixed cross functional teams in direct/indirect sales, marketing, finance, operations, analytics, and product strategy.
• Ensure appropriate TFB inclusion in all Consumer changes (promotions, portfolio changes, and other company moves) closely engaging with consumer leadership to ensure consistency across lines of business.
• Manage a team of 10 commercial marketing managers including a leader of leaders supporting the SMB Business with over from 9M business customers.Work Experience & Education:
  • 10+ years experience in marketing strategy and analytics, segment and channel performance, identifying wireless services trends & insights from customer & competitive research.
  • Strong leadership having lead teams through change & innovation in a fast-paced environment.
  • Experience leading in a highly matrixed organization working across teams in finance, sales, sales operations, and product.
  • Proven financial and business acumen.
  • Bachelor's Degree in Marketing or Business Management; Masters Preferred.---Enough about what you've done. Let's talk about who you are.
    • Data-Driven Decisions: build strategies and decisions on data and analytics to ensure effectiveness and efficiency.
    • Strategic Thinking: ability to synthesize data from supporting analytics team into an actionable strategy/plan
    • Executive Communication: present complex findings in a clear and concise manner
    • Entrepreneurial Mindset: able to handle ambiguity with a strong bias for ownership
    • Operational Excellence: consistently deliver tasks, projects and promotions with a high level of efficiency and quality
    • Dive Deep: decipher intricate and unclear requirements and assess existing systems, capabilities, and resources to determine if they effectively meet those requirements
    • Analytical problem solver; applies multiple technical solutions to application operational problems
    • Flexible, self-starter, and comfortable working in a rapidly changing environment
    • Ability to prioritize multiple projects; detail oriented and organized* At least 18 years of age
      * Legally authorized to work in the United States
      
      Travel:
      Travel Required (Yes/No):No
      
      DOT Regulated:
      DOT Regulated Position (Yes/No):No
      Safety Sensitive Position (Yes/No):No
      
      Base Pay Range: $161,900 - $219,100Corporate Bonus Target: 25%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out .Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Keywords: T-Mobile, Kent , Director, Marketing SMB Strategy, Offers & Promotions, Executive , Bellevue, Washington