Creative Development Manager
Company: T-Mobile
Location: Bellevue
Posted on: October 2, 2024
Job Description:
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures
that employees get the same big love we give our customers. All
team members receive a competitive base salary and compensation
package - this is Total Rewards. Employees enjoy multiple
wealth-building opportunities through our annual stock grant,
employee stock purchase plan, 401(k), and access to free,
year-round money coaches. That's how we're UNSTOPPABLE for our
employees!*** This position is be located in Overland Park, KS;
Bellevue, WA; or Frisco, TX. This is not a remote role. This is a
hybrid role, requiring at least 3 days a week in office.
The Creative Development Manager is responsible for the creative
development, brand alignment, and daily management of T-Mobile's
Direct-to-Consumer customer communications for the Consumer
Postpaid and Emerging Business lines. This includes both
acquisition and customer base initiatives. This position manages
campaign creative execution while providing strategic input and
tactics to ensure efforts align with brand standards and achieve
business goals.
Role Overview:
We define what the Un-carrier looks like across all consumer
touchpoints and geographies, acting as brand stewards to drive
engagement and create customer advocates everywhere. We're looking
for a marketing rock star with extensive experience in creative
strategy development and direct marketing to join a highly creative
team breaking the rules of the wireless industry with innovative
and engaging content designed to foster brand engagement and drive
growth within our consumer customer base.
This position reports to the Director of Creative & Brand
Management and collaborates with other creative management teams
and agencies to develop, produce, and implement best-in-class
direct marketing and brand experiences. Applying your refined
communication skills, you will build effective working
relationships and collaborate with internal and external partners
to deliver highly branded, innovative, and engaging creative
content to the marketplace.Responsibilities:
- Lead the creative development of T-Mobile Postpaid Consumer
Base and Direct to Consumer base acquisition campaigns, ensuring
brand stewardship, creative positioning, and strategic
alignment.
- Serve as the main point of contact for assigned projects,
including agency partners and third-party vendors.
- Partner with Legal and Brand/Creative Development management
teams.
- Manage creative partnerships with key third parties (OEMs,
sponsorships, etc.).
- Collaborate with a broad range of participants in the creative
process, from inception to launch.
- Develop strong partnerships with T-Mobile Marketing team
members on input documents, including creative strategy
positioning, campaign/creative briefs, and customer research.
- Partner with internal creative teams within TIStudios and
external agencies to drive joint collaboration and innovation.
- Consistently push for best-in-class thinking, developing
creative strategy positioning, including segmented customer journey
roadmaps and test-and-learn plans.
- Share campaign and creative briefs and tactics with the Sr.
Creative Strategy Manager and Director of Creative & Brand
Management for approval.
- Brief and manage agencies and third-party vendors on
implementing all creative initiatives to retain current
customers.
- Work closely with Marketing Business Owners, Integrated
Marketing, and creative studios to provide best value estimates and
workback schedules.
- Manage visual campaign identities to establish a consistent
look, tone, and feel across multiple communications vehicles.
- Apply direct marketing standard methodologies to all creative
efforts, aiming to increase performance and customer lifetime value
(LTV).
- Oversee the development and execution of innovative digital and
print channels.
- Provide detailed insights on the progress of overall campaign
development and ongoing business objectives in weekly meetings with
the Director of Creative & Brand Management.
- Communicate any directional program/campaign changes to the
Director of Creative & Brand Management.
- Ensure campaigns are produced on brand, on strategy, on time,
and within budget.
- Troubleshoot and resolve day-to-day issues affecting the
creative quality and delivery of campaigns/programs.
- Perform other duties/projects as assigned by management as
needed.Qualifications:
- 5+ years of direct marketing communications experience
(wireless or consumer tech company preferred) or equivalent
experience in creative/account management for an agency.
- 5+ years of customer marketing management/campaign
implementation experience/CRM.
- Expertise in developing creative strategy plans based on
comprehensive strategy and messaging.
- Strong experience in direct marketing strategy, including
upsell and cross-sell within the customer base, optimal contact
strategy for retaining customers, customer segmentation and
targeting for direct response communications, and test-and-learn
methodologies (A/B email, subject line, and SMS testing).
- Proven track record of developing successful partnerships with
internal clients to create best-in-class customer experiences.
- Comprehensive understanding of the creative process to
communicate effectively with agencies and vendors, translating
business needs into innovative creative solutions.
- Experience working with and demonstrating consumer research to
optimize current and future creative work.Ability to manage
workflow assigned to agencies and implement creative judgment to
control the quality of work produced.
- Provide consolidated creative feedback to agencies and
recommend solutions for any campaign issues.Education:* Bachelor's
Degree or equivalent experience Who You Are:
- Flexible and thrive in a dynamic, fast-paced workplace while
pushing the boundaries of innovation!
- Customer-obsessed! considering the impact on customers with
every business decision.
- Demonstrated ability to build trust and strong cross-functional
relationships to achieve common goals.
- Strong problem-solving skills with the ability to turn findings
into executable plans.Base Pay Range: $65,300 - $117,700Corporate
Bonus Target: 10%The pay range above is the general base pay range
for a successful candidate in the role. The successful candidate's
actual pay will be based on various factors, such as work location,
qualifications, and experience, so the actual starting pay will
vary within this range.At T-Mobile, employees in regular,
non-temporary roles are eligible for an annual bonus or periodic
sales incentive or bonus, based on their role. Most Corporate
employees are eligible for a year-end bonus based on company and/or
individual performance and which is set at a percentage of the
employee's eligible earnings in the prior year. Certain positions
in Customer Care are eligible for monthly bonuses based on
individual and/or team performance. To find the pay range for this
role based on hiring location,
https://paylookup.t-mobile.com/paylookup?reqID=REQ285485¶dox=1At
T-Mobile, our benefits exemplify the spirit of One Team, Together!
A big part of how we care for one another is working to ensure our
benefits evolve to meet the needs of our team members. Full and
part-time employees have access to the same benefits when eligible.
We cover all of the bases, offering medical, dental and vision
insurance, a flexible spending account, 401(k), employee stock
grants, employee stock purchase plan, paid time off and up to 12
paid holidays - which total about 4 weeks for new full-time
employees and about 2.5 weeks for new part-time employees annually
- paid parental and family leave, family building benefits, back-up
care, enhanced family support, childcare subsidy, tuition
assistance, college coaching, short- and long-term disability,
voluntary AD&D coverage, voluntary accident coverage, voluntary
life insurance, voluntary disability insurance, and voluntary
long-term care insurance. We don't stop there - eligible employees
can also receive mobile service & home internet discounts, pet
insurance, and access to commuter and transit programs! To learn
about T-Mobile's amazing benefits, check out .Never stop growing!As
part of the T-Mobile team, you know the Un-carrier doesn't have a
corporate ladder-it's more like a jungle gym of possibilities! We
love helping our employees grow in their careers, because it's that
shared drive to aim high that drives our business and our culture
forward. By applying for this career opportunity, you're living our
values while investing in your career growth-and we applaud it.
You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity
Employer. All decisions concerning the employment relationship will
be made without regard to age, race, ethnicity, color, religion,
creed, sex, sexual orientation, gender identity or expression,
national origin, religious affiliation, marital status, citizenship
status, veteran status, the presence of any physical or mental
disability, or any other status or characteristic protected by
federal, state, or local law. Discrimination, retaliation or
harassment based upon any of these factors is wholly inconsistent
with how we do business and will not be tolerated.Talent comes in
all forms at the Un-carrier. If you are an individual with a
disability and need reasonable accommodation at any point in the
application or interview process, please let us know by emailing
ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500.
Please note, this contact channel is not a means to apply for or
inquire about a position and we are unable to respond to
non-accommodation related requests.
Keywords: T-Mobile, Kent , Creative Development Manager, Executive , Bellevue, Washington
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